After just over a month of experience, of one day a week trips to a PR consultancy in Harrogate I have gained a real insight into the world of PR and what constitutes a typical working day.
Press Releases are coming out of my ears by the end of the day, which came as quite a shock as I knew they were an aspect of a typical PR working day, but I didn't realise to what extent.
At classroom time, they were only really skimmed over in the first year of the course, but in year two of the course I haven't seen or heard of the word press release, apart from it being listed as one of the ten items for my portfolio in my module handbook.
I have to admit, I have gained invaluable experience at the PR consultancy as my press release skills were a tad on the rusty side to begin with, but with the training I have been given on my placement I feel as though my writing skills have now been tightened up some what.
I guess this is true of the phrase 'you can't really learn in the classroom what you learn in the working day.'
2 comments:
I'm surprised you thought we only 'skimmed over' news releases in year one. For me it felt much more thorough - but there's always a gap between teaching and learning.
Bit cheeky this but your post cropped up in one of my Google Alerts. We are a PR firm in Leeds (www.localdialogue.com) looking to hire two Account Execs and an intern who know how to write a press release but really only want to do one a month, tops. (Not all PR is about press releases.) If you or any of your course mates want to get in touch for a chat. Please do. jeremy.fieldsend@localdialogue.com
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